Job Description:
Work closely with global marketing leadership to deliver Content and TL mandate
Direct AOR (Agencies on Record) for content development; work with analyst / research organizations to generate TL content
Develop & execute annual plans / calendar with measurable outcomes for developing & leveraging content, and positioning PFT as industry thought leader
Establish processes & an SLA based delivery model
Work with internal stakeholders to deliver on KRAs
Nurture direct relationships with key industry analysts / influencers
Write / review collateral content, analysts presentations and TL content
Work with external communications team to leverage social media for TL dissemination
Leverage online resource pools for white paper marketing and lead generation
Support leadership with content for speaker opportunities
Salary:Not Disclosed by Recruiter
Industry:IT-Hardware & Networking
Farea:Journalism, Editing, Content
Role:Content Developer
Keyskills:Global MarketingSocial Media Lead Generation Content DevelopmentSenior Management Marketing Content Writing
Desired Candidate Profile:
Education: UG - B.A - Journalism
PG - M.A - Any Specialization, Journalism
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required
Post graduate degree / diploma in and Mass Communications from a reputed institution (Preferred. Not compulsory) and / or relevant experience.
Minimum 10 years of experience in content / thought leadership marketing (experience with a tier 1 PR agency or top MNC is a must)
Should be proficient in B2B content marketing
Experience handling content marketing for a global tier 1 IT services provider will be added advantage
Should be an exceptionally good writer able to simplify complex techno babble in to easy to understand business communication; a journalism background in technology beat with a top publication is ideal
Company Profile:
Kelly Services India Pvt. Ltd.
One of the leading company into media and entertainment industry services
Contact Details:
Recruiter Name:Kinjal Shah
naukri
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