Cognizant

 Job Description:

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 149,000 employees as of September 30, 2012, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the 

top-performing and fastest growing companies in the world.Visit us online at www.cognizant.com for more information.

Job Description:

Content Strategists can spot an opportunity to improve content at both a strategic and detailed level. They have strong POVs on best practices and are comfortable advising top-notch brands on what it takes to create, distribute, gove, and maintain content. We are keen to produce innovative content strategies that go beyond page-level copy recommendations. Content Strategists should be comfortable creating strategies based on user and business insights. The Content Strategist is responsible for overseeing all content requirements, and creating all content strategy deliverables (content audits, gap analyses, taxonomies, metadata frameworks, style guides, content migration plans, etc.) across the project lifecycle. They will collaborate closely with Design, and Technology groups. Responsibilities include: Provide leading edge content recommendations that fit clients business objectives and audience needs. Manage strategic/complex projects with minimum supervision. Use a combination of 

data analysis, user research, benchmarking, and content audits to make content decisions and orchestrate content development Analyse clients current-state online channels and disce implications for content creation, distribution, and maintenance. Generate insightful observations, but able to synthesise these findings into key takeaways and recommendations for attention-deficient audiences. Determine how best to achieve clients goals through content selection, acquisition, and maintenance-- considering marketing efforts in all media. Conduct competitive audits of site content, taking into consideration business needs and audiences goals. Actively lead client and inteal meetings and presentations around content, and supervise the work of other Content Strategists/copywriters. Be able to consult with account and project management teams about scoping out needed deliverables and timings to accomplish the deliverables. Set guidelines for the editorial tone, style, and voice of all content; Develop and/or oversee content inventories, gap analyses and content mapping documentation; Create taxonomies and metadata frameworks for grouping and tagging content; Ensure content conforms to Search Engine Optimization best practices.

Desired Profile:

Experience 8 - 12 Years

Industry Type BPO / Call Centre / ITES

Role Content Developer

Functional Area Journalism, Editing, Content

Education UG - Any Graduate 

PG - Any Postgraduate 

DOCTORATE - Doctorate Not Required

Location Mumbai, Navi Mumbai, Thane

Keywords Content Strategy, Project Management, Content Creation, Content Development, Search Engine Optimization, User Research, Data Analysis, Content Strategist

Contact:

HR 

Cognizant Technology Solutions India Ltd 

Website http://www.cognizant.com

Job Posted 13 Sep

naukri